Passing GO in the Real World: Monopoly GO! Teams Up with the Return of the Iconic McDonald’s MONOPOLY Game

The virtual world of mobile gaming and the real-world thrill of a major consumer contest are colliding in a massive collaboration. Scopely’s hit game, MONOPOLY GO!, is partnering with the legendary McDonald’s MONOPOLY Game for its long-awaited return to the U.S., creating an unprecedented synergy between the digital and physical gaming experiences.

A Modern Digital Twist to a Classic Contest

For the first time in nearly a decade, the McDonald’s MONOPOLY Game is back in the United States (running from October 6 to November 2, 2025), and the integration with MONOPOLY GO! is the centerpiece of its modern update. This move is a powerful marketing strategy designed to drive downloads for the free-to-play mobile title while boosting sales and app engagement for McDonald’s.

The Collaboration Highlights:

• Integrated Prizes: By participating in the McDonald’s contest, players can win prizes that bridge both worlds, offering significant incentive for fans of both brands.
  • In-Game Rewards: Participants can win exclusive in-game rewards for MONOPOLY GO!, such as free dice rolls and unique cosmetic items. These rewards are essential for casual gaming players looking to advance quickly without in-app purchases.
  • Real-World Experiences: Among the grand prizes are “Tycoon-worthy” trips for four to exotic destinations featured on MONOPOLY GO!’s virtual boards, including Paris, Maui, and Monaco. This $50,000 prize package is a clear link between the mobile game’s aesthetic and the real-world rewards.
• Digital Game Pieces: The 2025 McDonald’s contest heavily leverages the McDonald’s app. Customers receive physical game pieces on select menu items, but the real integration comes from scanning these pieces into the app, which is required to play the digital game and track properties. This process naturally brings the McDonald’s consumer into the digital ecosystem, making the leap to downloading MONOPOLY GO! seamless.
• High-Value Promotion: The contest also features colossal prizes like a $1 million cash grand prize, 1 million American Airlines AAdvantage® miles, and a 2026 Jeep Grand Cherokee Limited, ensuring massive media coverage and high public interest—perfect for promoting the mobile entertainment software.

The partnership solidifies MONOPOLY GO!’s position as a global phenomenon, successfully marrying the nostalgia of the iconic Hasbro board game with the immense reach of the McDonald’s brand. This cross-promotion is a prime example of effective cross-platform marketing designed to maximize both brand awareness and player acquisition in the highly competitive gacha and mobile game markets.

Disclaimer: The McDonald’s MONOPOLY Game in the U.S. runs from October 6, 2025, to November 2, 2025. Rules, prizes, and game participation are subject to the official terms and conditions of McDonald’s and the rules of the local promotion.

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